![]() ![]() The artwork and design for cereal packaging in the 70’s was fantastic! It was so imaginative and whimsical, I couldn’t help but be inspired. Has your own love of cereal influenced your work or career journey in any way? (Bonus question: what was your favorite childhood cereal?)Ībsolutely! I always wanted to be an artist, and like most young artists, I wanted to be a cartoonist some day. Since 1992, Haugaard Creative and I have been the Cap’n’s favorite shipmates. My future boss, Phil Haugaard, was VP at the time and he had some Quaker Oats work, one of which was Cap’n Crunch. There were about 10 illustrators working there, all of which I couldn’t hold a candle to. He even showed off some his proudest breakfast masterpieces, too.Ĭerealously: How did you get in the business of Crunch artistry?Įd Griffin: Way back in 1986, I graduated from art school and landed a job at an art studio called Feldkamp Malloy in Chicago. I took this chance to ask Ed a few questions about his exciting job, and Ed took a break from shading the Cap’n’s eyebrows (or at least that’s what I imagined) to kindly answer them. Ed and his wife Donna live “ waaay out in sticks” with their 10 fish and 2 very spoiled cats: Lelo and Stitch.Īnd guess what else? Ed is a Cerealously, reader, too! Like an Oops! All Berries box filled with just blue berries, this felt like fate. For the past 24 years, Ed has worked at Haugaard Creative, a small but very talented group in Chicago, as the Illustration Director and Senior Designer. He attended Ray College of Design from 1984-86, after which he was hired at an art studio called Feldkamp Malloy. His name’s Ed Griffin, and he’s been Cap’n Crunch’s “personal makeover artist” for decades.Įd was born and raised in the suburbs of Chicago. I wanted to find out what was behind this recent Crunchatized revitalization, especially after boxes of Peanut Butter Crunch have featured that same Olympics scene since the 2008 Beijing Games.īefore long, I found out who was behind this shift, too. Alongside games, puzzles, a bustling zoo of caricatured animals, and at least one Statue of Liberty, recent Cap’n Crunch boxes have featured countless revivals of vintage Quaker mascots.įrom Crunch mainstays like Jean LaFoote to obscure, decades-old villains like Magnolia Bulkhead, these 2016 boxes have something for cereal lovers from the ’60s, ’80s, and every where (or should I say every when) in-between.Īs a serious cereal fan myself, I wasn’t content with just looking at these awesome new boxes. ![]() Recently, Cap’n Crunch’s box art game has been very on point-and I’m not just talking about the boxes that involve Cap’n Crunch playing actual sports games.įrom HomeRun Crunch and Touchdown Crunch to Orange Creampop Crunch and super close-up revamps of classic boxes, the white-haired Cap’n has been looking more spry and animated in 2016 than ever before.īetter yet, the backs of these boxes feature more than just the ever-lively cereal ship captain we know and love. Only at Dollar General.Yep, you read that title right. NO PURCHASE NECESSARY. Sea legs optional. ![]() Sweepstakes winners are drawn at the conclusion of the game.One entry available per week, per person/email address/household. Weekly check-in gives users one entry into the $100 Dollar General gift card sweepstakes.One chance allowed per day, per person/email address/household. Daily play gives users the chance to instantly win a $10 Dollar General gift card.Players can also search islands for treasure by visiting a Dollar General Store, logging into and checking-in with their geolocation-enabled mobile device (data rates may apply).Players move Cap’n Crunch’s ship along the map by playing daily from anywhere on any computer or mobile device.The Cap’n Crunch Quest runs for 6 weeks from June 19th, 2015 to July 30th, 2015.PLAY NOW at Be sure to visit your nearest Dollar General store to purchase Cap’n Crunch and Crunch Berries cereals! Plus earn a weekly entry into the $100 Dollar General Gift Card Sweepstakes when you check-in at a Dollar General® store with your geolocation-enabled mobile device (data rates may apply) using the website. Set sail with the Cap’n and play daily from your smartphone or online for your chance to instantly win a $10 Dollar General Gift Card. Treasure is buried throughout the Crunch Islands, but he can’t remember where. ** Full Disclosure: This shop has been compensated by Collective Bias, Inc. ![]()
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